01 Definition
Live betting (synonymous with in-play betting) refers to any bet placed after a sporting event has started. Markets are offered in real time with odds that fluctuate based on the action. Live betting has become the fastest-growing segment of sports betting globally.
02 Example
A Champions League match kicks off at 21:00. From that moment until the final whistle, live betting markets are open. You can bet on the next goal, total goals, match outcome, and dozens of other markets — all with odds that change every few seconds.
03 Why It Matters
Live betting now accounts for 60-70% of total betting volume in Europe. The growth is driven by mobile betting, streaming, and the thrill of real-time engagement. For tipsters, in-play content gets significantly higher engagement than pre-match.
04 How thetipster.xyz Uses This
We operate exclusively in the live betting space. Pre-match markets are too efficient (too many smart people have had too long to analyze). In-play is where human-detectable edges and algorithmic speed combine — our sweet spot.
Related Terms
See Live in action
Our live signal feed applies these concepts in real time. 71.3% hit rate, +21.4% ROI on flat stakes across 1,800+ signals.