The origin
We started as a sports analytics project, building xG-based models for in-play football markets. The question was simple: can we detect, in real time, when the market underprices the probability of one more goal?
After 18 months of backtesting and 14 months of live signals, the answer is clear: yes, consistently, across Europe's top leagues.
But we realized we weren't good at being tipsters. Going from a model to an audience takes a different skill set — content, community, trust-building. So we flipped the model: instead of competing with tipsters, we'd power them.
Today, thetipster.xyz is a B2B signal feed. We detect the opportunity. You decide if it goes to your audience. Your channel, your brand, our brain.